Our company is surviving in the chronilogical age of Sorry.
It is difficult to remember an occasion whenever numerous breathless apologies stirred the atmosphere â€” from a-listers to organizations, and also Uncle Ted, who can never ever, ever drink and Facebook status change once again.
And what exactly is everybody else therefore sorry about? Well, the most common transgressions: bad choices, wrong-headed advertising ploys, and other more severe misdeeds that need significantly more than a apology that is mere.
Just, needless to say, these misdeeds are extremely amplified on social media and spread to a potentially vast audience â€” all clamoring for an apology.